It’s never been tougher to succeed in the fast-changing media business.

Nor more exhilarating to try.

The right executive talent can foster the innovation, strategies, and culture to win.

NewCoordinates is a boutique executive search firm whose mission is to help publishing, digital media, and information businesses to reach higher.

"Cara Erickson has helped us to recruit top-flight talent for key positions. Just as importantly, she has provided industry perspective and organizational design know-how, and helped us to better position our company within the changing media industry."

An outsized track record for clients.

We’re small by design. With a client roster, industry network, and success rate to rival much larger firms. We recruit General Managers and functional leaders at the VP level and above. Our record of impactful placements for consumer, and b2b publishing and digital media media companies over 15+ years taps into the art, science, persistent problem-solving, and intuitive sensibilities that inform a professional recruitment effort. The commitment is to the best fit across multiple criteria, not the short cut.

It’s why our clients come through referral and repeat assignments.

Hands-on media industry expertise.

NewCoordinates delivers our owner’s full attention and versatile media management experience to each client assignment. Partnering with a limited number of clients at any given time allows us to provide strategic guidance through all phases of the process. We’ve worked with dozens of client decision-makers and private investors groups to identify, evaluate, and place experienced executives in business and editorial leadership roles. We recruit top talent to accelerate innovation and drive change.

It’s executive recruitment consulting with a capital C.

Recruitment driven by a marketing plan.

Success requires in-depth knowledge of the client’s business and organization (business, people, and aspirations); the position to be recruited (scope, desired outcome, role in the broader structure); the target market (who you’re seeking to attract and why); and the go to market and messaging strategy (how to best convey the opportunity, and through what means). All enhanced by knowledge of the competitive landscape and prevailing talent market. 

It takes a Marketing mindset, applied to executive recruitment.