NewCoordinates, LLC is a retained executive search firm that partners with journalism, multi-platform media, and information businesses to recruit executive teams that help them reach higher.
Cara Erickson, President, is a leading media industry consultant who provides a strategic approach to recruitment, anchored by hands-on business experience in the publishing and digital media industries. She started her career as an editor at Delacorte | Dell Books and held business management roles at The New York Times and Business Week. At The New York Times, she led marketing and revenue leadership roles for several national advertising categories, and was on the planning team that mapped out the national edition expansion strategy. At McGraw-Hill, she was SVP Strategic Marketing and spearheaded Business Week’s digital media initiatives.
Cara was recruited to her ‘new coordinates’ in the recruitment industry after consulting to venture-backed Internet start-ups, and recognizing their need for entrepreneurial talent in the management ranks. She built digital media and publishing practices for three boutique search firms prior to founding NewCoordinates.
How We Work
Through her work and as an avid consumer and follower of media delivered across all platforms, Cara embraces the mission of professional journalism and information enterprises, whether established brands, nonprofit or local journalism organizations, or new entrants. She leads and implements all search engagements. Her trusted networks include business and editorial executives with demonstrated expertise in their fields, and up-and-comers who are working on the next big thing. Fully prepared to counsel clients on the organizational and talent requirements for success in the current media climate, she is also keenly aware of how we got here.
Cara Erickson works from the New York area and Charleston, SC. A graduate of Duke University, she holds an MBA from Columbia Business School. She is on the advisory board of Report for America, the national journalism service organization.