Meet Cara Erickson
Cara Erickson, President, is a leading media industry consultant who provides a strategic approach to recruitment, anchored by hands-on business experience in the publishing and digital media industries. She started her career as an editor at Delacorte | Dell Books and held business management roles at The New York Times and Business Week. At The New York Times, she led marketing and revenue leadership roles for several national advertising categories, and was on the planning team that mapped out the national edition expansion strategy. At McGraw-Hill, she was SVP Strategic Marketing and spearheaded Business Week’s early digital media initiatives.
Cara was recruited to her ‘new coordinates’ in the recruitment industry after consulting to venture-backed Internet start-ups, and recognizing their need for entrepreneurial talent in the .management ranks. She built digital media and publishing practices for three boutique search firms prior to founding NewCoordinates in 2006.
Through her work and as an avid consumer and follower of media delivered across all platforms, Cara embraces the mission of professional journalism and information enterprises, whether established brands or new competitors. NewCoordinates trusted networks include business and editorial executives whose expertise straddles print, broadcast and digital models; and digital natives who are already working on the next big thing. While fully prepared to counsel clients on the organizational requirements for success in the current media climate, she is also keenly aware of how we got here!
Cara Erickson is a graduate of Duke University, and earned an MBA at Columbia Business School. She works from the New York area and Charleston, SC. She is on the Advisory Board of Report for America, the nonprofit journalism initiative.